About Black 17 Media
Built for the internet. Paid for real.
By the Numbers
50 Billion+
Spotify Streams
1+ Trillion
TikTok Views
$150 Million+
Paid to Artists
30,000+
Songs in Catalog
#1
TikTok & YT Shorts Label
11 Years
Independent
About Us
Black 17 Media is one of the world's largest independent record labels and music publishers, representing a global roster of artists and a fast-growing song catalog across phonk, dance/electronic, hip-hop, alternative rock and more. Founded in 2015, Black 17 has become a leader in identifying emerging music trends and transforming viral moments into lucrative careers.
Built around an artist-first philosophy, the company operates on the idea that trust and transparency are rare commodities in the music industry. Black 17 offers a variety of flexible services that empower artists and producers, without requiring them to give up ownership or compromise their creative works. The goal is to provide musicians with the business infrastructure and digital marketing strategy needed to amplify their reach, grow their audience, and build lasting music careers on their own terms.
Black 17 is partnered with Sony Music Entertainment for global music distribution and publishing administration.
Leadership
Tyler Blatchley
CEO & Co-Founder
Tyler co-founded Black 17 in 2015 and still sits at the center of the company's biggest decisions. He leads overall strategy, drives key artist and partner relationships, and helps connect the dots between the creative side of the business and the deals, distribution, and long-term vision behind it.
Jake Houstle
Co-Founder
Jake has played a major role in shaping the modern Black 17 model. He has been deeply involved in business development, sub-label growth, deal structure, and the expansion of the company's digital marketing capabilities, especially as Black 17 carved out its position in emerging platforms and fast-moving corners of the independent music world.
Bryan Hubert
Co-Founder
Bryan oversees the operational backbone of Black 17. From release delivery and DSP coordination to royalty workflows, reporting, and partner-facing execution, he helps ensure the company can operate at scale across a large and global roster without losing the consistency and reliability that the business depends on.
Boo White
CFO
Boo leads Black 17's financial operations and broader infrastructure across reporting, royalties, and internal systems. He plays a key role in helping the company scale responsibly, with a focus on financial clarity, operational discipline, and building the tools needed to support a high-volume independent label business.