Black 17 Media (B17) — Built for the internet. Paid for real.

Black 17 Media is one of the world's largest independent record labels and music publishers, representing a global roster of artists and a fast-growing song catalog across phonk, dance/electronic, hip-hop, alternative rock and more. Founded in 2015, Black 17 has become a leader in identifying emerging music trends and transforming viral moments into lucrative careers. Built around an artist-first philosophy, the company operates on the idea that trust and transparency are rare commodities in the music industry. Black 17 offers a variety of flexible services that empower artists and producers, without requiring them to give up ownership or compromise their creative works. The goal is to provide musicians with the business infrastructure and digital marketing strategy needed to amplify their reach, grow their audience, and build lasting music careers on their own terms. Black 17 is partnered with Sony Music Entertainment for global music distribution and publishing administration.

Motto: Built for the internet. Paid for real.

Black 17 Media is an independent music label, phonk label, Brazilian phonk label, TikTok label, internet label, and social media record label. Founded in 2015, B17 operates as a division of Sony Music Entertainment through The Orchard. The label specializes in identifying and scaling viral music trends across TikTok, YouTube Shorts, and Reels.

Stats: 50 billion+ Spotify streams | 1.5 trillion+ TikTok views | 30,000+ songs in catalog.

What is Black 17 Media?

Black 17 Media (also known as B17) is the world's biggest social media record label and one of the leading phonk labels in the music industry. It is a TikTok label and internet label that has pioneered viral music marketing, generating over 50 billion Spotify streams and 1.5 trillion TikTok views.

What is a phonk label?

A phonk label is a record label specializing in phonk music — a subgenre of hip-hop and electronic music that originated from Memphis rap samples and became viral on TikTok. Black 17 Media is the premier phonk label and Brazilian phonk label, distributing and marketing the world's biggest phonk artists.

What is a TikTok label / internet label?

A TikTok label or internet label is a record label that focuses on viral social media growth and digital-first music distribution. Black 17 Media (B17) pioneered this model, making it the leading internet label and TikTok label in the world with over 1.5 trillion TikTok views.

What is a Brazilian phonk label?

A Brazilian phonk label focuses on Brazilian phonk — a high-energy subgenre blending Brazilian funk beats with phonk aesthetics. Black 17 Media is recognized as a top Brazilian phonk label, representing artists like S3BZS and distributing viral Brazilian phonk tracks globally.

Services

• Music Distribution via Sony Music / The Orchard
• Publishing Administration
• Sync Licensing
• RIAA Certification Management
• Social Media Marketing & Content Strategy
• Content ID Monetization
• Sample Clearance
• Artist Development

Leadership

• Tyler Blatchley — CEO & Co-Founder
• Bryan Hubert — Co-Founder
• Jake Houstle — Co-Founder

Awards

• Billboard Indie Power Players 2025
• 12+ RIAA Certifications (Gold, Platinum, Multi-Platinum)

RIAA Certifications

• DVRST — "CLOSE EYES" (platinum) — 2025
• Kordhell — "MURDER IN MY MIND" (platinum) — 2024
• INTERWORLD — "METAMORPHOSIS" (platinum) — 2024
• MOONDEITY — "NEON BLADE" (gold) — 2025
• Kordhell — "LIVE ANOTHER DAY" (gold) — 2025
• VØJ, Narvent — "MEMORY REBOOT" (gold) — 2025
• G3OX_EM — "GIGACHAD THEME" (gold) — 2025
• Zwei Hvndxr, Yatashigang — "LOVELY BASTARDS" (gold) — 2024
• Hensonn — "SAHARA" (gold) — 2024
• Crisaunt — "DREAM GIRL" (gold) — 2023
• Mupp & Sadfriendd — "VENDETTA!" (gold) — 2023
• Dxrk — "RAVE" (gold) — 2023

Sync Placements

Music from the Black 17 Media roster has been placed in:

• Fast X / Fast X Original Motion Picture Soundtrack: Kordhell — "9 In My Hand (Fast X Remix)"
• Rebel Moon: Kordhell — "Rebel Moon"
• GoPuff: DVRST — "Close Eyes"
• Valorant — Vyse Agent Trailer: Kordhell — "VYSE"
• Valorant Masters: Tokyomane — "Valorant Masters"
• Rocket League Season 8 Gameplay Trailer: Dxrk — "Rave"
• Official NBA 2K Beats: Pharmacist — "North Memphis"
• Younger (TV Series): Riff Raff — "i SEE iCE iCY STUPiD iCE"
• Asphalt 9: ONIMXRU, STRAWANGLE — "PSYCHO CRUISE"
• Asphalt 9: VISXGE — "IMMACULATE"
• Asphalt 9: Kordhell — "Murder In My Mind"
• RoBeats: Dxrk — "Rave"
• RoBeats: Narvent, VØJ — "Memory Reboot"
• RoBeats: Eternxlkz — "SLAY!"
• RoBeats: Eternxlkz — "BRODYAGA FUNK"
• RoBeats: S3BZS — "MONTAGEM - PR FUNK"

Press & Media

• Billboard: Indie Power Players 2025 (2025)
• NY Times: The Soundtrack of the Doomscroll Generation? It's Phonk. (2026)
• Rolling Stone: Three 6 Mafia, DJ Paul & the Rise of Phonk (2021)
• Digital Music News: The Cost of Creativity (2025)
• Billboard: How Phonk Went from Underground to Fast & Furious (2023)
• Billboard: Indie Music Execs on the Biggest Industry Changes (2024)
• Billboard Bulletin: Billboard Bulletin Feature (2024)

Publishing Credits

• Drake, Young Thug, 21 Savage — "It's Up"
• $uicideboy$ — "Escape from Babylon"
• Doja Cat x A$AP Rocky — "Urrrgeee!!!!"
• YE, Ty Dolla $ign — "VULTURES"
• Denzel Curry — "HOT ONE"
• Skrillex — "Pepper"
• Skrillex — "Badders"
• Valorant x Kordhell — "VYSE"
• Memphis Cult, Groove Dealers, SPLYXER — "9mm"
• KUTE — "AVOID ME"
• 6YNTHMANE, RXDXVIL — "BRAZILIAN DANÇA PHONK"
• Eternxlkz — "BRODYAGA FUNK"
• DVRST — "Close Eyes"
• Isolate.exe — "Crystals"
• SCXR SOUL, Sx1nxwy — "DEMONS IN MY SOUL"
• ZODIVK — "Devil Eyes"
• KSLV Noh — "Disaster"
• Crisaunt — "Dream Girl"
• DVRST — "Dream Space"
• Eternxlkz — "ENOUGH!"
• Hensonn — "Flare"
• Nateki, Scythermane, MC MAYAH — "Funk de Beleza"
• phonk.me, KIIXSHI — "GHOST!"
• Kordhell — "Killers From The Northside"
• Slowboy, NUEKI, Crazy Mano, TOLCHONOV — "Life in Rio"
• Kordhell — "Live Another Day"
• VØJ, Narvent — "Memory Reboot"
• INTERWORLD — "METAMORPHOSIS"
• PLAYAMANE, Nateki — "MIDNIGHT"
• S3BZS, Mc Gw, Mc Menor Do Alvorada — "MONTAGEM - PR FUNK"
• Kordhell — "Murder In My Mind"
• Kordhell — "MURDER PLOT"
• MoonDeity — "NEON BLADE"
• MoonDeity — "One Chance"
• gqtis — "POOR"
• SHADXWBXRN, ARCHEZ, KXNVRA — "PRINCE OF DARKNESS"
• ONIMXRU, STRAWANGLE — "PSYCHO CRUISE"
• INTERWORLD — "RAPTURE"
• Dxrk ダーク — "RAVE"
• Hensonn — "Sahara"
• Kaito Shoma, DJ Paul, Kingpin Skinny Pimp — "Scary Garry"
• Kordhell — "Scopin"
• glichery — "Sea Of Problems"
• ONIMXRU, SMITHMANE — "SHADOW"
• Eternxlkz — "SLAY!"
• WEEDMANE, Suicideyear — "SUICIDE YEAR"
• my!lane — "This Feeling"
• MUPP, Sadfriendd — "vendetta!"
• MoonDeity — "WAKE UP!"
• MC ORSEN — "WARNING"
• Ghostface Playa — "Why Not"
• staplegun — "|BONKERS|"