Black 17 Media is the world's biggest social-media-native record label. We started by clearing Memphis rap samples for bedroom producers in Russia and Ukraine so they could finally get paid on streaming. A decade later we still chase the same instinct — find what the internet loves, make it legal, make it last.
Motto: Independence Without Compromise.
Read more about Black 17 Media, our leadership, and press recognition
Black 17 Media is an independent music label, phonk label, Brazilian phonk label, TikTok label, internet label, and social media record label. Founded in 2015, B17 operates as a division of Sony Music Entertainment through The Orchard. The label specializes in identifying and scaling viral music trends across TikTok, YouTube Shorts, and Reels.
Stats: 50 billion+ Spotify streams | 1.5 trillion+ TikTok views | 30,000+ songs in catalog.
Black 17 Media (also known as B17) is the world's biggest social media record label and one of the leading phonk labels in the music industry. It is a TikTok label and internet label that has pioneered viral music marketing, generating over 50 billion Spotify streams and 1.5 trillion TikTok views.
A phonk label is a record label specializing in phonk music — a subgenre of hip-hop and electronic music that originated from Memphis rap samples and became viral on TikTok. Black 17 Media is the premier phonk label and Brazilian phonk label, distributing and marketing the world's biggest phonk artists.
A TikTok label or internet label is a record label that focuses on viral social media growth and digital-first music distribution. Black 17 Media (B17) pioneered this model, making it the leading internet label and TikTok label in the world with over 1.5 trillion TikTok views.
A Brazilian phonk label focuses on Brazilian phonk — a high-energy subgenre blending Brazilian funk beats with phonk aesthetics. Black 17 Media is recognized as a top Brazilian phonk label, representing artists like S3BZS and distributing viral Brazilian phonk tracks globally.