Black 17 Media (B17) — Built for the internet. Paid for real.
Black 17 Media is the world's largest phonk record label — and one of the most unconventional independents in music. We started by clearing uncleared Memphis rap samples so bedroom producers from Russia, Ukraine, and Kazakhstan could actually get paid on streaming platforms. We distribute through The Orchard with Sony's global reach while our artists keep their masters and their independence.
Motto: Independence Without Compromise.
Black 17 Media is an independent music label, phonk label, Brazilian phonk label, TikTok label, internet label, and social media record label. Founded in 2015, B17 operates as a division of Sony Music Entertainment through The Orchard. The label specializes in identifying and scaling viral music trends across TikTok, YouTube Shorts, and Reels.
Stats: 50 billion+ Spotify streams | 1.5 trillion+ TikTok views | 30,000+ songs in catalog.
What is Black 17 Media?
Black 17 Media (also known as B17) is the world's biggest social media record label and one of the leading phonk labels in the music industry. It is a TikTok label and internet label that has pioneered viral music marketing, generating over 50 billion Spotify streams and 1.5 trillion TikTok views.
What is a phonk label?
A phonk label is a record label specializing in phonk music — a subgenre of hip-hop and electronic music that originated from Memphis rap samples and became viral on TikTok. Black 17 Media is the premier phonk label and Brazilian phonk label, distributing and marketing the world's biggest phonk artists.
What is a TikTok label / internet label?
A TikTok label or internet label is a record label that focuses on viral social media growth and digital-first music distribution. Black 17 Media (B17) pioneered this model, making it the leading internet label and TikTok label in the world with over 1.5 trillion TikTok views.
What is a Brazilian phonk label?
A Brazilian phonk label focuses on Brazilian phonk — a high-energy subgenre blending Brazilian funk beats with phonk aesthetics. Black 17 Media is recognized as a top Brazilian phonk label, representing artists like S3BZS and distributing viral Brazilian phonk tracks globally.
Services
- Music Distribution via Sony Music / The Orchard
- Publishing Administration
- Sync Licensing
- RIAA Certification Management
- Social Media Marketing & Content Strategy
- Content ID Monetization
- Sample Clearance
- Artist Development
Leadership
- Tyler Blatchley — CEO & Co-Founder
- Bryan Hubert — Co-Founder
- Jake Houstle — Co-Founder
Awards
- Billboard Indie Power Players 2025
- 12+ RIAA Certifications (Gold, Platinum, Multi-Platinum)
RIAA Certifications
- DVRST — "CLOSE EYES" (platinum) — 2025
- Kordhell — "MURDER IN MY MIND" (platinum) — 2024
- INTERWORLD — "METAMORPHOSIS" (platinum) — 2024
- MOONDEITY — "NEON BLADE" (gold) — 2025
- Kordhell — "LIVE ANOTHER DAY" (gold) — 2025
- VØJ, Narvent — "MEMORY REBOOT" (gold) — 2025
- G3OX_EM — "GIGACHAD THEME" (gold) — 2025
- Zwei Hvndxr, Yatashigang — "LOVELY BASTARDS" (gold) — 2024
- Hensonn — "SAHARA" (gold) — 2024
- Crisaunt — "DREAM GIRL" (gold) — 2023
- Mupp & Sadfriendd — "VENDETTA!" (gold) — 2023
- Dxrk — "RAVE" (gold) — 2023
Sync Placements
Music from the Black 17 Media roster has been placed in:
- Fast X / Fast X Original Motion Picture Soundtrack: Kordhell — "9 In My Hand (Fast X Remix)"
- GoPuff: DVRST — "Close Eyes"
- Rocket League Season 8 Gameplay Trailer: Dxrk — "Rave"
- Rebel Moon: Kordhell — "Rebel Moon"
- Valorant — Vyse Agent Trailer: Kordhell — "VYSE"
- Asphalt 9: Various — "Multiple Tracks"
- Official NBA 2K Beats: Pharmacist — "North Memphis"
- Younger (TV Series): Riff Raff — "i SEE iCE iCY STUPiD iCE"
- Valorant Masters: Tokyomane — "Valorant Masters"
- Asphalt 9 (Individual Tracks): Various (Strawangle, Kordhell, Visxge) — "Multiple Tracks"
- RoBeats: Dxrk — "Rave"
- RoBeats: Narvent, VØJ — "Memory Reboot"
- RoBeats: Eternxlkz — "SLAY!"
- RoBeats: Eternxlkz — "BRODYAGA FUNK"
- RoBeats: S3BZS — "MONTAGEM - PR FUNK"
Press & Highlights
- Billboard: Indie Power Players 2025 (2025)
- NY Times: The Soundtrack of the Doomscroll Generation? It's Phonk. (2026)
- Rolling Stone: Three 6 Mafia, DJ Paul & the Rise of Phonk
- Digital Music News: The Cost of Creativity (2025)
- Billboard: How Phonk Went from Underground to Fast & Furious
- Billboard: Indie Music Execs on the Biggest Industry Changes
- Billboard Bulletin: Billboard Bulletin Feature
Publishing Credits
- Drake, Young Thug, 21 Savage — "It's Up"
- $uicideboy$ — "Escape from Babylon"
- Doja Cat x A$AP Rocky — "Urrrgeee!!!!"
- YE, Ty Dolla $ign — "VULTURES"
- Denzel Curry — "HOT ONE"
- Skrillex — "Pepper"
- Skrillex — "Badders"
- Valorant x Kordhell — "VYSE"