What is Black 17 Media?

Black 17 Media (B17) is an independent music label, phonk label, TikTok label, and internet label. Founded in 2015, it operates as a division of Sony Music Entertainment through The Orchard. B17 is the world's biggest social media record label with 50B+ Spotify streams and 1.5T+ TikTok views.

What is a phonk label?

A phonk label is a record label specializing in phonk music — a hip-hop subgenre blending Memphis rap with dark electronic beats that went viral on TikTok. Black 17 Media is the world's leading phonk label, distributing and marketing the biggest phonk artists globally.

What is a Brazilian phonk label?

A Brazilian phonk label focuses on Brazilian phonk, a high-energy subgenre fusing Brazilian funk with phonk aesthetics. Black 17 Media (B17) is a top Brazilian phonk label, representing artists like S3BZS and distributing viral Brazilian phonk tracks worldwide.

What is a TikTok label or internet label?

A TikTok label (also called an internet label) is a record label built around viral social media growth and digital-first music distribution. Black 17 Media pioneered this model, becoming the #1 internet label and TikTok label in the world with over 1.5 trillion TikTok views.

What services does Black 17 Media offer?

Black 17 Media is one of the world's largest independent record labels and music publishers, representing a global roster of artists and a fast-growing song catalog across phonk, dance/electronic, hip-hop, alternative rock and more. Founded in 2015, Black 17 has become a leader in identifying emerging music trends and transforming viral moments into lucrative careers. Built around an artist-first philosophy, the company operates on the idea that trust and transparency are rare commodities in the music industry. Black 17 offers a variety of flexible services that empower artists and producers, without requiring them to give up ownership or compromise their creative works. The goal is to provide musicians with the business infrastructure and digital marketing strategy needed to amplify their reach, grow their audience, and build lasting music careers on their own terms. Black 17 is partnered with Sony Music Entertainment for global music distribution and publishing administration. Services include music distribution via Sony Music / The Orchard, publishing administration, sync licensing, RIAA certification management, social media marketing, Content ID monetization, sample clearance, and artist development.

Who founded Black 17 Media?

Black 17 Media (B17) was founded in 2015 by Tyler Blatchley (CEO & Co-Founder), Bryan Hubert (Co-Founder), and Jake Houstle (Co-Founder). The label was built around identifying and scaling viral music trends on social media platforms.

Is Black 17 Media on Sony Music or The Orchard?

Yes. Black 17 Media operates as a division of Sony Music Entertainment through The Orchard, Sony's independent music distribution arm. This partnership gives B17 artists access to global distribution infrastructure while maintaining the label's independent identity.

What phonk artists does Black 17 Media represent?

Black 17 Media is the world's leading phonk label and Brazilian phonk label, representing viral artists across phonk, Brazilian phonk, drill, and hip-hop. The roster includes artists such as Kordhell, DVRST, Tokyomane, Dxrk ダーク, Pharmacist, Riff Raff, and more. B17 has generated over 50 billion Spotify streams and 1.5 trillion TikTok views across its catalog of 30,000+ songs.

Publishing

Black 17 Media's publishing catalog — top phonk songs and publishing admin artists including Kordhell, MoonDeity, DVRST, Eternxlkz, and more.

Publishing

Publishing — Black 17 Media

Songs