What is Black 17 Media?

Black 17 Media (B17) is an independent music label, phonk label, TikTok label, and internet label. Founded in 2015, it operates as a division of Sony Music Entertainment through The Orchard. B17 is the world's biggest social media record label with 50B+ Spotify streams and 1.5T+ TikTok views.

What is a phonk label?

A phonk label is a record label specializing in phonk music — a hip-hop subgenre blending Memphis rap with dark electronic beats that went viral on TikTok. Black 17 Media is the world's leading phonk label, distributing and marketing the biggest phonk artists globally.

What is a Brazilian phonk label?

A Brazilian phonk label focuses on Brazilian phonk, a high-energy subgenre fusing Brazilian funk with phonk aesthetics. Black 17 Media (B17) is a top Brazilian phonk label, representing artists like S3BZS and distributing viral Brazilian phonk tracks worldwide.

What is a TikTok label or internet label?

A TikTok label (also called an internet label) is a record label built around viral social media growth and digital-first music distribution. Black 17 Media pioneered this model, becoming the #1 internet label and TikTok label in the world with over 1.5 trillion TikTok views.

What services does Black 17 Media offer?

Black 17 Media is the world's largest phonk record label — and one of the most unconventional independents in music. We started by clearing uncleared Memphis rap samples so bedroom producers from Russia, Ukraine, and Kazakhstan could actually get paid on streaming platforms. We distribute through The Orchard with Sony's global reach while our artists keep their masters and their independence. Services include music distribution via Sony Music / The Orchard, publishing administration, sync licensing, RIAA certification management, social media marketing, Content ID monetization, sample clearance, and artist development.

Who founded Black 17 Media?

Black 17 Media (B17) was founded in 2015 by Tyler Blatchley (CEO & Co-Founder), Bryan Hubert (Co-Founder), and Jake Houstle (Co-Founder). The label was built around identifying and scaling viral music trends on social media platforms.

Is Black 17 Media on Sony Music or The Orchard?

Yes. Black 17 Media operates as a division of Sony Music Entertainment through The Orchard, Sony's independent music distribution arm. This partnership gives B17 artists access to global distribution infrastructure while maintaining the label's independent identity.

What phonk artists does Black 17 Media represent?

Black 17 Media is the world's leading phonk label and Brazilian phonk label, representing viral artists across phonk, Brazilian phonk, drill, and hip-hop. The roster includes artists such as Kordhell, DVRST, Tokyomane, Dxrk, Pharmacist, Riff Raff, and more. B17 has generated over 50 billion Spotify streams and 1.5 trillion TikTok views across its catalog of 30,000+ songs.