# Black 17 Media (B17)
> Built for the internet. Paid for real.
> Motto: Independence Without Compromise.

## About
Black 17 Media is the world's largest phonk record label — and one of the most unconventional independents in music. We started by clearing uncleared Memphis rap samples so bedroom producers from Russia, Ukraine, and Kazakhstan could actually get paid on streaming platforms. We distribute through The Orchard with Sony's global reach while our artists keep their masters and their independence.

Black 17 Media was founded in 2015 and operates as a division of Sony Music Entertainment
through The Orchard. The label specializes in identifying and scaling viral music trends
across platforms like TikTok, YouTube Shorts, and Reels.

Stats: 50 billion+ Spotify streams | 1.5 trillion+ TikTok views | 30,000+ songs in catalog

## Services
- Music Distribution (via Sony Music / The Orchard)
- Publishing Administration
- Sync Licensing
- RIAA Certification Management
- Social Media Marketing & Content Strategy
- Content ID Monetization
- Sample Clearance
- Artist Development

## Leadership
- Tyler Blatchley — CEO & Co-Founder
- Bryan Hubert — Co-Founder
- Jake Houstle — Co-Founder

## RIAA Certifications (12 total)
### Platinum / Multi-Platinum
- DVRST — "CLOSE EYES" (1 Million) — 2025
- Kordhell — "MURDER IN MY MIND" (1 Million) — 2024
- INTERWORLD — "METAMORPHOSIS" (1 Million) — 2024
### Gold
- MOONDEITY — "NEON BLADE" — 2025
- Kordhell — "LIVE ANOTHER DAY" — 2025
- VØJ, Narvent — "MEMORY REBOOT" — 2025
- G3OX_EM — "GIGACHAD THEME" — 2025
- Zwei Hvndxr, Yatashigang — "LOVELY BASTARDS" — 2024
- Hensonn — "SAHARA" — 2024
- Crisaunt — "DREAM GIRL" — 2023
- Mupp & Sadfriendd — "VENDETTA!" — 2023
- Dxrk — "RAVE" — 2023

## Sync Placements
Music from the B17 roster has been placed in:

### Fast X / Fast X Original Motion Picture Soundtrack
- Kordhell — "9 In My Hand (Fast X Remix)"
### GoPuff
- DVRST — "Close Eyes"
### Rocket League Season 8 Gameplay Trailer
- Dxrk — "Rave"
### Rebel Moon
- Kordhell — "Rebel Moon"
### Valorant — Vyse Agent Trailer
- Kordhell — "VYSE"
### Asphalt 9
- Various — "Multiple Tracks"
### Official NBA 2K Beats
- Pharmacist — "North Memphis"
### Younger (TV Series)
- Riff Raff — "i SEE iCE iCY STUPiD iCE"
### Valorant Masters
- Tokyomane — "Valorant Masters"
### Asphalt 9 (Individual Tracks)
- Various (Strawangle, Kordhell, Visxge) — "Multiple Tracks"
### RoBeats
- Dxrk — "Rave"
- Narvent, VØJ — "Memory Reboot"
- Eternxlkz — "SLAY!"
- Eternxlkz — "BRODYAGA FUNK"
- S3BZS — "MONTAGEM - PR FUNK"

## Press & Highlights
- Billboard: "Indie Power Players 2025" (2025) — https://www.billboard.com/p/indie-power-players-2025/
- NY Times: "The Soundtrack of the Doomscroll Generation? It's Phonk." (2026) — https://www.nytimes.com/2026/02/23/arts/music/phonk-youtube-tiktok-music.html
- Rolling Stone: "Three 6 Mafia, DJ Paul & the Rise of Phonk" — https://www.rollingstone.com/music/music-features/three-6-mafia-dj-paul-russia-1161400
- Digital Music News: "The Cost of Creativity" (2025) — https://www.digitalmusicnews.com/2025/12/11/the-cost-of-creativity-webinar/
- Billboard: "How Phonk Went from Underground to Fast & Furious" — https://www.billboard.com/music/rb-hip-hop/phonk-dance-subgenre-fast-furious-soundtrack-1235172937/
- Billboard: "Indie Music Execs on the Biggest Industry Changes" — https://www.billboard.com/lists/indie-music-execs-biggest-industry-changes/jacqueline-saturn-virgin-music-group-2/
- Billboard Bulletin: "Billboard Bulletin Feature" — https://www.billboard.com/wp-content/uploads/2024/10/october-15-2024-billboard-bulletin.pdf

## Publishing Credits
- Drake, Young Thug, 21 Savage — "It's Up"
- $uicideboy$ — "Escape from Babylon"
- Doja Cat x A$AP Rocky — "Urrrgeee!!!!"
- YE, Ty Dolla $ign — "VULTURES"
- Denzel Curry — "HOT ONE"
- Skrillex — "Pepper"
- Skrillex — "Badders"
- Valorant x Kordhell — "VYSE"

## Socials
- Instagram: https://www.instagram.com/black17media
- TikTok: https://www.tiktok.com/@black17media
- YouTube: https://www.youtube.com/@phonkdomain

## Contact
- Email: info@black17media.com
- Website: https://www.black17media.com

## Awards
- Billboard Indie Power Players 2025
- 12+ RIAA Certifications

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Last updated: 2026-03-06