# Black 17 Media (B17)
> Built for the internet. Paid for real.
> Motto: Built for the internet. Paid for real.

## About
Black 17 Media is one of the world's largest independent record labels and music publishers, representing a global roster of artists and a fast-growing song catalog across phonk, dance/electronic, hip-hop, alternative rock and more. Founded in 2015, Black 17 has become a leader in identifying emerging music trends and transforming viral moments into lucrative careers.

Built around an artist-first philosophy, the company operates on the idea that trust and transparency are rare commodities in the music industry. Black 17 offers a variety of flexible services that empower artists and producers, without requiring them to give up ownership or compromise their creative works. The goal is to provide musicians with the business infrastructure and digital marketing strategy needed to amplify their reach, grow their audience, and build lasting music careers on their own terms.

Black 17 is partnered with Sony Music Entertainment for global music distribution and publishing administration.

Black 17 Media was founded in 2015 and operates as a division of Sony Music Entertainment
through The Orchard. The label specializes in identifying and scaling viral music trends
across platforms like TikTok, YouTube Shorts, and Reels.

Stats: 50 billion+ Spotify streams | 1.5 trillion+ TikTok views | 30,000+ songs in catalog

## Services
- Music Distribution (via Sony Music / The Orchard)
- Publishing Administration
- Sync Licensing
- RIAA Certification Management
- Social Media Marketing & Content Strategy
- Content ID Monetization
- Sample Clearance
- Artist Development

## Leadership
- Tyler Blatchley — CEO & Co-Founder
- Bryan Hubert — Co-Founder
- Jake Houstle — Co-Founder

## RIAA Certifications (12 total)
### Platinum / Multi-Platinum
- DVRST — "CLOSE EYES" (1 Million) — 2025
- Kordhell — "MURDER IN MY MIND" (1 Million) — 2024
- INTERWORLD — "METAMORPHOSIS" (1 Million) — 2024
### Gold
- MOONDEITY — "NEON BLADE" — 2025
- Kordhell — "LIVE ANOTHER DAY" — 2025
- VØJ, Narvent — "MEMORY REBOOT" — 2025
- G3OX_EM — "GIGACHAD THEME" — 2025
- Zwei Hvndxr, Yatashigang — "LOVELY BASTARDS" — 2024
- Hensonn — "SAHARA" — 2024
- Crisaunt — "DREAM GIRL" — 2023
- Mupp & Sadfriendd — "VENDETTA!" — 2023
- Dxrk — "RAVE" — 2023

## Sync Placements
Music from the B17 roster has been placed in:

### Fast X / Fast X Original Motion Picture Soundtrack
- Kordhell — "9 In My Hand (Fast X Remix)"
### Rebel Moon
- Kordhell — "Rebel Moon"
### GoPuff
- DVRST — "Close Eyes"
### Valorant — Vyse Agent Trailer
- Kordhell — "VYSE"
### Valorant Masters
- Tokyomane — "Valorant Masters"
### Rocket League Season 8 Gameplay Trailer
- Dxrk — "Rave"
### Official NBA 2K Beats
- Pharmacist — "North Memphis"
### Younger (TV Series)
- Riff Raff — "i SEE iCE iCY STUPiD iCE"
### Asphalt 9
- ONIMXRU, STRAWANGLE — "PSYCHO CRUISE"
- VISXGE — "IMMACULATE"
- Kordhell — "Murder In My Mind"
### RoBeats
- Dxrk — "Rave"
- Narvent, VØJ — "Memory Reboot"
- Eternxlkz — "SLAY!"
- Eternxlkz — "BRODYAGA FUNK"
- S3BZS — "MONTAGEM - PR FUNK"

## Press & Media
- Billboard: "Indie Power Players 2025" (2025) — https://www.billboard.com/p/indie-power-players-2025/
- NY Times: "The Soundtrack of the Doomscroll Generation? It's Phonk." (2026) — https://www.nytimes.com/2026/02/23/arts/music/phonk-youtube-tiktok-music.html
- Rolling Stone: "Three 6 Mafia, DJ Paul & the Rise of Phonk" (2021) — https://www.rollingstone.com/music/music-features/three-6-mafia-dj-paul-russia-1161400
- Digital Music News: "The Cost of Creativity" (2025) — https://www.digitalmusicnews.com/2025/12/11/the-cost-of-creativity-webinar/
- Billboard: "How Phonk Went from Underground to Fast & Furious" (2023) — https://www.billboard.com/music/rb-hip-hop/phonk-dance-subgenre-fast-furious-soundtrack-1235172937/
- Billboard: "Indie Music Execs on the Biggest Industry Changes" (2024) — https://www.billboard.com/lists/indie-music-execs-biggest-industry-changes/jacqueline-saturn-virgin-music-group-2/
- Billboard Bulletin: "Billboard Bulletin Feature" (2024) — https://www.billboard.com/wp-content/uploads/2024/10/october-15-2024-billboard-bulletin.pdf

## Publishing Admin Artists
- Tkandz (https://open.spotify.com/artist/4Uwx6qzRn0kA9sz6cCDpBO)
- DJ Samir (https://open.spotify.com/artist/6U0dJxYVB41L8WDZ02Nwuk)
- Jmilton (https://open.spotify.com/artist/2q5vFLZus8uaVSzmIwH4Tz)
- SEKIMANE (https://open.spotify.com/artist/1yevH7mkPMXeSTnA9SwHvq)
- DJ FKU (https://open.spotify.com/artist/3QMpCp3GHiHXgnX1LldXWe)
- Scythermane (https://open.spotify.com/artist/5dDNNq04RjKXFOADdHd6VX)
- Eternxlkz (https://open.spotify.com/artist/3Xd2WSaNywx5gn1pgRPFjF)
- isq (https://open.spotify.com/artist/6JjQbtAO09K7qBEW2pdX5s)
- Kordhell (https://open.spotify.com/artist/2W6WP4pHQTFlbr2z9S4n54)
- INTERWORLD (https://open.spotify.com/artist/5hKGLu4Ik88FzWcTPhWNTN)
- Narvent (https://open.spotify.com/artist/3QZtwiUoyaXbl1JssMPIQ7)
- DVRST (https://open.spotify.com/artist/0XFgyr4jwM0MGeZZW0VzA5)
- VØJ (https://open.spotify.com/artist/4KRllJ2dEeoqvxOQLOgOsI)
- NUEKI (https://open.spotify.com/artist/1nccv1GNVkBdvsYi2FB5FB)
- MoonDeity (https://open.spotify.com/artist/5ja9cfKWW8Zj9aloyK8WuY)
- Dxrk ダーク (https://open.spotify.com/artist/5TvFfw1MgSntdU9A7yncyA)
- Hensonn (https://open.spotify.com/artist/0snouHYzOWSgxRBYMQsa3H)
- S3BZS (https://open.spotify.com/artist/6zFMFB1JvNHkHvCSudF4id)
- Yatashigang (https://open.spotify.com/artist/2GBDI5PSiEnVoH0YnFFRLx)
- g3ox_em (https://open.spotify.com/artist/0Zw2ivPEDptvMHwCXjhdRs)
- Ghostface Playa (https://open.spotify.com/artist/5xegBBY3vjR75woVR9kiy7)
- Kingpin Skinny Pimp (https://open.spotify.com/artist/5kkVPwCLmdkqaSQpptZtXj)
- DJ Sound (https://genius.com/artists/Dj-sound)

## Publishing Credits
- Drake, Young Thug, 21 Savage — "It's Up"
- $uicideboy$ — "Escape from Babylon"
- Doja Cat x A$AP Rocky — "Urrrgeee!!!!"
- YE, Ty Dolla $ign — "VULTURES"
- Denzel Curry — "HOT ONE"
- Skrillex — "Pepper"
- Skrillex — "Badders"
- Valorant x Kordhell — "VYSE"
- Memphis Cult, Groove Dealers, SPLYXER — "9mm"
- KUTE — "AVOID ME"
- 6YNTHMANE, RXDXVIL — "BRAZILIAN DANÇA PHONK"
- Eternxlkz — "BRODYAGA FUNK"
- DVRST — "Close Eyes"
- Isolate.exe — "Crystals"
- SCXR SOUL, Sx1nxwy — "DEMONS IN MY SOUL"
- ZODIVK — "Devil Eyes"
- KSLV Noh — "Disaster"
- Crisaunt — "Dream Girl"
- DVRST — "Dream Space"
- Eternxlkz — "ENOUGH!"
- Hensonn — "Flare"
- Nateki, Scythermane, MC MAYAH — "Funk de Beleza"
- phonk.me, KIIXSHI — "GHOST!"
- Kordhell — "Killers From The Northside"
- Slowboy, NUEKI, Crazy Mano, TOLCHONOV — "Life in Rio"
- Kordhell — "Live Another Day"
- VØJ, Narvent — "Memory Reboot"
- INTERWORLD — "METAMORPHOSIS"
- PLAYAMANE, Nateki — "MIDNIGHT"
- S3BZS, Mc Gw, Mc Menor Do Alvorada — "MONTAGEM - PR FUNK"
- Kordhell — "Murder In My Mind"
- Kordhell — "MURDER PLOT"
- MoonDeity — "NEON BLADE"
- MoonDeity — "One Chance"
- gqtis — "POOR"
- SHADXWBXRN, ARCHEZ, KXNVRA — "PRINCE OF DARKNESS"
- ONIMXRU, STRAWANGLE — "PSYCHO CRUISE"
- INTERWORLD — "RAPTURE"
- Dxrk ダーク — "RAVE"
- Hensonn — "Sahara"
- Kaito Shoma, DJ Paul, Kingpin Skinny Pimp — "Scary Garry"
- Kordhell — "Scopin"
- glichery — "Sea Of Problems"
- ONIMXRU, SMITHMANE — "SHADOW"
- Eternxlkz — "SLAY!"
- WEEDMANE, Suicideyear — "SUICIDE YEAR"
- my!lane — "This Feeling"
- MUPP, Sadfriendd — "vendetta!"
- MoonDeity — "WAKE UP!"
- MC ORSEN — "WARNING"
- Ghostface Playa — "Why Not"
- staplegun — "|BONKERS|"

## Socials
- Instagram: https://www.instagram.com/black17media
- TikTok: https://www.tiktok.com/@black17media
- YouTube: https://www.youtube.com/@phonkdomain

## Contact
- Email: info@black17media.com
- Website: https://www.black17media.com

## Awards
- Billboard Indie Power Players 2025
- 12+ RIAA Certifications

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Last updated: 2026-04-10